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Setting Trends with Technology

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From the ancient Chinese practice of playing the bamboo flute to using Artificial Intelligence to target the right audience to sell their wares, marketing has surely come a long way.

The practice of marketing is as old as civilization itself. Historically when monetary transactions were not so well known, we see the evidence of marketing that was based on the system of barter. Industries became saturated with competition and the need to attract customers grew substantially in the 20th century. As the needs of customers became more specific and substantial, the business procedures too saw a paradigm shift. What could be done through word of mouth earlier, now required specialists with knowledge in the areas of the various avenues of marketing. It moved away from a mere sales pitch to a chain of activities comprising advertisements, publicity, public relations, and at times even propaganda to become a scientifically backed process to disseminate products, services, and even ideologies. 

As the doyen of modern marketing, Philip Kotler said “Marketing’s job today is to sell materialism and consumption”, and that tomorrow’s marketing would be remarkably different from what it currently is.

Marketers have long sought to understand what goes on in the minds of their customers. We now have an infinite number of ways to learn thanks to technological advancements. We can contact our customers, talk to them, and engage them in more ways than ever before because of technology.

Marketing is all about communicating or reaching a maximum number of target audiences and it’s here that technology has come to play a pivotal role. Harnessing the far-reaching power of technology as a tool has revolutionized its entire concept. There are many ways how technology has changed the way consumers consume information and how informed the choices they make are. When it comes to marketing or advertising strategies, the importance of technology cannot be overstated. A simple search can result in not so discreet ‘you might be interested in’ advertisements that literally bombard a consumer till he or she makes the final decision

With the rapid strides it is making, it is becoming easier every day for people to promote their businesses more effectively. It has also transformed the way firms advertise their products, reaching a maximum number of people in the most cost-effective manner, which is why understanding the importance of technology in the marketing sector is critical. 

One of the brilliant ways tech is used in marketing can be seen in the growing popularity of Drupal—it is one of the leading content management systems for users that do not have the advanced technical know-how which many consider as a prerequisite skill for deploying websites. Drupal creates an ambitious digital experience for people who use it and lets users and companies deliver their content in a much efficient way and gives ample creative freedom by providing different teams for the organization for a product. It is also open-source, which means that there are no fees involved to be paid. There is a vibrant community that can be of great help by delivering top-of-the-line tech support along the way.

Many agencies now recommend Drupal for marketers, as it provides the ability to connect to the marketing platforms they use on a daily basis to improve content, generate leads, and attract new and potential customers. It allows marketers to easily integrate any and all of their favorite digital marketing platforms, which helps them to do work flawlessly with the content they develop. 

Over a million websites run Drupal and have been fully secure since the patches are regularly pushed and implemented by the community to ensure you have the latest security fixes installed. With the modularity of drupal, you can extend the security of your website by installing additional security modules.

The complexity of making visually appealing websites is taken care of by the modern website developer which can help you match your website aesthetic with your brand and push the content out the way you want it to be seen.

Being completely open-source and modular, Drupal lets you improve your project/website by adding modules that extend the functionality of your website. This is important, because it means the product will be around for a long time and isn’t dependent on the fortunes of a single company with a single point of failure. And even with the heaviest of traffic, your website will be able to handle it with no problems—Drupal has a track record of scalability.

Smart usage of technology is what gives the edge in the highly competitive marketing industry. Marketing is usually in a state of constant flux. It is meant to not only keep up with the changing social conditions but also predict and at times even set trends for the future. It is all about being proactive and reinventing to suit the ever-changing dynamics of the society in which we live.